ADSA 1136 Digital Publishing

Description

Digital Publishing introduces students to the concepts, terminology, tools, and techniques used to create professional business documents for print and digital distribution. Students will integrate text and graphics to produce publications such as newsletters, flyers, brochures, and business stationery while applying formatting, branding, accessibility, and usability standards. Emphasis is placed on preparing documents for multiple delivery formats, collaborating through basic review workflows, and using emerging technology and tools responsibly.

Credits

2

Prerequisite

None

Corequisite

None

Topics to be Covered

1. Designing and creating professional business publications such as newsletters, brochures, flyers, and business stationery

2.  Preparation and adaptation of publications for multiple delivery formats

3. Responsible use of tools and technology in the drafting, editing, and formatting of business documents

4. Accessibility principles

Learning Outcomes

1. Describe key concepts, terminology, and features of digital publishing tools commonly used in business and administrative settings

2. Create professional business publications such as newsletters, brochures, flyers, and business stationery

3. Integrate text, images, and graphical elements to produce well-organized and visually effective documents

4. Apply layout, formatting, alignment, and spacing techniques that enhance readability and professional appearance

5. Use templates and style guides to ensure consistent branding and document standards

6. Customize publications with graphics, shapes, and text effects appropriate for business communication

7. Prepare digital publications for multiple delivery formats, including print, PDF, and electronic distribution

8. Apply basic accessibility principles, such as headings and alternative text, to improve document usability

9. Collaborate in document review and revision processes using comments, tracked changes, or shared files

10. Use tools and emerging technology responsibly to support drafting, editing, and formatting of business documents

11. Adapt publication content for web or intranet platforms, such as converting documents for online viewing

12. Evaluate and finalize publications for accuracy, clarity, professionalism, and readiness for distribution or printing

Credit Details

Lecture: 1

Lab: 1

OJT: 0

MnTC Goal Area(s): None