BUS 2233 Advertising

Description

Advertising studies the role of advertising and its relationship to the total promotional and marketing efforts of any organization selling goods/services/ideas. Emphasis is placed on selecting the right appeals, layout, and media in reaching the target market. The total communication process is studied in light of various consumer psychology/behavioral theories.

Credits

3

Prerequisite

None

Corequisite

None

Topics to be Covered

1. Ethics and Regulation

2. Advertising and the Marketing Process

3. Advertising Agencies

4. The Consumer Audience

5. Strategic Research

6. Strategy and Planning

7. Media, Strategy and Planning

8. Broadcast Media

9. Print Media

10. Media Buying

11. The Creative Side of Advertising

12. Creating Print Advertising

13. Creating Broadcast Advertising

14. Creating Direct Response Advertising

Learning Outcomes

1. Understand ethics and regulation in advertising

2. Understand advertising background, planning, and strategy

3. Apply strategic and evaluative research

4. Differentiate aspects relating to advertising media

5. Analyze the creative side of advertising, advertising campaign, and public relations

Credit Details

Lecture: 3

Lab: 0

OJT: 0

MnTC Goal Area(s): None