SBMT 1435 Marketing in Healthcare

Description

Marketing in Healthcare assists the student to become better acquainted with the changing technology and new programs and services in healthcare marketing.

Management Credits

1

Prerequisite:

Student is an entrepreneur, employee or by special permission of the instructor

Topics to be Covered

1. Learn the fundamentals of marketing in healthcare

Learning Outcomes

1. Research the fundamentals of healthcare marketing

2. Identify the concepts of market segmentation, target audiences, branding, and positioning of healthcare services

3. Develop strategic planning and marketing metrics