SBMT 1535 Developing a Marketing Plan

Description

Developing a Marketing Plan covers the research, development, and the preparation of a marketing plan for the business. Students will define advertising strategies, budgets, and available media resources, and create a marketing plan for their small business.

Management Credits

2

Prerequisite:

Student is an entrepreneur, employee or by special permission of the instructor

Topics to be Covered

1. Learn the activities and process of creating a small business marketing plan

Learning Outcomes

1. Identify primary and secondary target markets

2. Research various media channels to promote a business

3. Develop a marketing plan strategy

4. Prepare a business marketing plan